Princeton Management Consultants: Guide to Your New Job by Niels H. Nielsen

Princeton Management Consultants: Guide to Your New Job



Download Princeton Management Consultants: Guide to Your New Job




Princeton Management Consultants: Guide to Your New Job Niels H. Nielsen
Language: English
Page: 288
Format: pdf
ISBN: 0471231746, 9780471444565
Publisher:

From the Back Cover

Develop an entrepreneurial StrategyBuild Your Catalog of ServicesCreate a Strategic Business and Marketing PlanNegotiate the Best Total pay packageLand the ideal job

As a job seeker, you are an "interim entrepreneur." You are creating a start-up company that targets the Business-to-Business (B2B) market. You have the needed services to offer, markets to supply, a marketing and brand advertising campaign to reach them, a pricing structure (compensation package) that is competitive, and a sales program to land the customer. The one difference is that a start-up business is looking for many customers. You are looking for just one–the right employer.

Of course, just as you must start a business with a plan, you should start your job hunt with one too. The Princeton Management Consultants Guide to Your New Job shows you how to build your successful career using the same powerful, tried-and-true business planning methods that entrepreneurs use to build successful start-ups. You’ll market and sell your skills and services to targeted employers, and find the job niche that’s right for you.

The innovative methods in this book will help you:Describe your vision and missionDescribe and define the services you have to offerDefine your target marketsKnow what salary, benefits, and stock-ownership opportunities are competitive in your job marketDevelop a marketing, branding, and advertising strategyPackage yourself as a productLaunch your sales campaignBeat the competition and land the job

Instead of following job hunting rules, you will learn to use your ingenuity, intelligence, individuality, and experience to stand out from the crowd–the same way new businesses differentiate themselves from their competition. Rather than scatter your resume among anonymous prospects, you’ll achieve success by systematically targeting employers as individuals with specific needs you can fill. Packed with expert advice on relationship marketing, resumes, cover letters, networking, executive recruiters, interviewing, and more, the Princeton Management Consultants Guide to Your New Job is the resource you need to succeed in the business of you.

About the Author

NIELS H. NIELSEN is President and founder of Princeton Management Consultants, Inc. Since it was a start-up in 1979, the company has provided a wide range of human resources and general management consulting services, including business and marketing strategy, start-up consulting, and turnaround consulting. It has provided outplacement counseling and executive coaching to thousands of people.

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